The 2026 List Industry Icons
Wow Very Nice
Wow Very Nice Named a 2026 Industry Icon in Marketing, Media & Communications
Recognized for comedy writing, creative direction and marketing that bring the instincts of filmmakers to the work of building memorable brands.
www.wowverynice.com/Wow, Very Nice, LLC has been selected as a 2026 Industry Icon in Marketing & Communications by The 2026 List, brought to you by Industry & Influence. Based in Los Angeles and New York, the company works across entertainment and marketing, bringing together screenwriting, creative direction, and consulting for a broad range of creative projects.
For Michelle Barnes, Erin Gates, and Toni LaGree at Wow Very Nice, they follow a simple process: find the universal human truth, make it funny, then pay their therapists and beg forgiveness from their families.
Wow Very Nice creates captivating entertainment and disruptive marketing that share a foundation in storytelling. The exactness of marketing forces each word to serve a purpose while entertainment's language drives imagination and connection. Wow Very Nice wields them together like a silver-edged sword on a hero's journey, each elevating the other to unstoppable heights. Are you calling us legends, @2026 List? Thanks.
Their experience includes films picked up by Paramount Vantage and MTV Films, television shows optioned to networks, award-winning shorts, and marketing for multimillion-dollar brands. They have worked on both the stories people choose to watch and the messages businesses need people to remember.
Comedy provides a natural bridge between those worlds. A sharp observation can make a character feel familiar or give a brand a voice. Timing can carry a scene or make a short advertisement worth watching. Wow Very Nice brings that attention to audiences and their creative work.
Comedy Writing - The Heart of Wow Very Nice
Good comedy begins with an understanding of people. It depends on recognizing a familiar frustration, finding the unexpected angle and knowing how much to leave unsaid. For a company whose work spans screenplays and marketing, these creative instincts are key to their success.
Barnes describes an offering that leaves room for different kinds of collaboration: "We are storytellers – offering screenwriting, marketing services, and consulting for creative projects of all kinds." That scope allows original entertainment and client work to sit within the same business.
The consulting component extends the offering beyond a finished script or campaign. It gives clients a way to engage the team around a creative project itself, drawing on experience that spans writing, development, design, and communication.
Film and Television Experience
The team's film experience includes work picked up by Sundance, Paramount Vantage, MTV Films, and others. Those credits are part of the background Barnes points to when explaining what distinguishes Wow Very Nice from other creative businesses.
Its television work includes shows optioned to networks like E! Entertainment in addition to high-profile production companies. That adds development experience to the company's credentials, with ideas intended to sustain a television series as well as stories developed for the screen.
Barnes also identifies recognition connected to the Nashville Film Festival, USA Film Festival, as well as winning multiple awards for writing and directing short films among the team's proudest achievements. Alongside awards for its creative work, those milestones form a substantial part of the company's professional history.
The breadth matters to its positioning. Wow Very Nice brings experience from several parts of entertainment into a business that also serves brands. Its work can be considered through both a filmmaker's understanding of an audience and a marketer's responsibility to communicate a clear message.
Original Screenplays and Continued Recognition
Original writing remains integral to that work. Barnes highlights reaching the quarterfinals of the prestigious PAGE International Screenwriting Awards, adding to its placements in major screenplay competitions. They're currently in talks with a cutting-edge distribution, finance, and producing company for two projects: an original screenplay and a rewrite of an existing acquired property.
For Wow Very Nice, the writing itself is the focus: the development of a premise, the shape of a scene and the decisions that make a story hold together.
For clients seeking screenwriting or creative consultation, Wow's continued development of original material keeps fresh ideas and creativity at the forefront, strengthening their clients' successes. The company's experience includes the practical work of putting ideas on the page or screen, as well as expertly adapting creative skills to commercial work.
Creative Direction for Commercial Brands
Wow Very Nice's marketing experience includes work for multimillion-dollar brands and products. Its services span brand campaigns, performance marketing and a la carte marketing services, giving its entertainment background a commercial application. The company's public positioning emphasizes wit and humor as ways to make brand content stand out.
Client feedback on its website describes that combination. Freddy Wolfe, identified as CEO of Truly Beauty, calls the team an "unusual mix of amazing out-of-the-box creative with expert strategy" and specifically praises its video advertising capabilities. His assessment speaks to both the ideas and the ability to execute them.
Genevieve LeDoux of Silver Comet Productions, identified on the site as an Emmy winner, similarly praises the team's ability to bring entertainment experience into brand storytelling. Benjamin Tiffany of Planet Protein highlights its combination of comedy writing and sales experience. These testimonials reinforce the relationship between creative craft and commercial understanding.
Why Wow Very Nice is a 2026 Industry Icon
The 2026 Industry Icon designation recognizes organizations demonstrating meaningful innovation, leadership, industry impact, momentum and the ability to influence what comes next within their respective fields.
Wow Very Nice’s selection centers on the experience it brings across entertainment and marketing. Its film pickups and television options establish a background in professional storytelling. Creative awards and screenplay competition placements reflect recognition of that work, while marketing for multimillion-dollar products demonstrates experience applying creative skills in a business setting.
For its contributions to comedy writing, its creative direction and its ability to connect entertainment experience with brand communication, Wow Very Nice has been selected as a 2026 Industry Icon in Marketing & Communications.
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