OLIPOP

The hiss of a can opening. A favorite flavor poured over ice. The small pleasure of a cold soda with lunch. OLIPOP understands the emotional familiarity of those moments. Its business begins with the idea that an established habit can make room for a different product, provided the experience still feels inviting.

Selected as a 2026 Industry Icon in Food, Beverage & Hospitality, OLIPOP connects that familiar pleasure with a formulation built around plant fiber and prebiotic ingredients. The achievement is in bringing the product and the brand together. Flavor names, colorful cans, and an interest in what goes inside them all point in the same direction: give people a new reason to reconsider soda.

Familiar flavors, a distinct point of view

Co-founders Ben Goodwin and David Lester built OLIPOP around their interest in food, enjoyment and digestive health. The company describes a scientific advisory board that informs its product development. That foundation gives the brand a specific perspective, while its flavor assortment keeps the invitation easy to understand.

Classic Root Beer and Vintage Cola recall established soda favorites. Blackberry Vanilla and other combinations create room for discovery. The Doctor Goodwin flavor story offers a closer look at the care behind that process, describing repeated development work to balance richness, brightness and drinkability. The formulation has to earn its place through taste as well as a compelling label.

The ingredient story is part of the experience

OLIPOP’s ingredient information introduces OLISmart, its blend of plant fibers, botanicals and prebiotic ingredients. Giving those components a visible place in the brand’s story allows a shopper to look beyond the front of the can. The product becomes an invitation to ask what an everyday beverage contains and why those choices were made.

The assortment also recognizes that people shop and drink in different ways. Its refrigerated range, shelf-stable options and smaller MINIs create different entry points into the same brand. That practical variety matters. An idea becomes more useful when it can fit the refrigerator at home, a pantry, a lunch bag or a new occasion without losing its identity.

Nostalgia with room for something new

The appeal of OLIPOP’s packaging is inseparable from the product. Its bright visual language makes the flavor easy to notice, while the brand name and can design hold the assortment together. A shopper can return to a favorite or explore another flavor without feeling that they have stepped into an entirely different world.

Seasonal releases, including Caramel Apple, give that world a changing rhythm. They create fresh opportunities for discovery while retaining the recognizable promise of soda. OLIPOP’s press collection adds another way into the business, connecting consumers with outside coverage of its products and growth. The brand has a story on the shelf and a story beyond it.