MCH Group

Recognized for building global platforms where culture, commerce, brands, and live audiences meet, while expanding Art Basel and strengthening a portfolio spanning exhibitions, events, venues, and experiential marketing.

MCH Group has been selected as a 2026 Industry Icon in Marketing, Media & Communications by The 2026 List, brought to you by Industry & Influence, recognizing the company’s global influence in live experiences, its continued expansion of Art Basel, and its ability to create platforms that generate cultural and commercial value at scale.

In a media environment dominated by screens, MCH Group’s business is built around a seemingly opposite idea.

Physical presence still matters.

People travel to see art in person, meet customers face to face, experience brands physically, attend conferences, and participate in events that create a sense of urgency and community difficult to reproduce online.

MCH Group operates at the center of that live economy.

A Portfolio Built Around Gathering People

MCH Group’s businesses span Art Basel, exhibitions and events, venues, and live marketing solutions.

The individual formats are different, but the underlying capability is similar: create environments where audiences, ideas, institutions, and commercial partners can gather.

That becomes increasingly valuable as digital communication grows more abundant.

When information is everywhere, physical experiences can become more distinctive.

The strongest events are not merely scheduled gatherings. They become marketplaces, media moments, cultural signals, and business-development platforms at the same time.

Art Basel as a Global Platform

Art Basel remains MCH Group’s strongest earnings pillar and central growth driver.

The platform operates major fairs in Basel, Miami Beach, Paris, and Hong Kong and has continued expanding its geographic and cultural reach.

In 2026, Art Basel’s flagship Basel edition welcomed 90,000 visitors from 103 countries and brought together 290 galleries from 43 countries.

The event also included new initiatives such as Basel Exclusive and the European debut of Zero 10, an initiative focused on art in the digital era.

Those additions show how a mature event can evolve without weakening its core identity.

Art Basel remains built around galleries, artists, collectors, and physical works, but it is also creating new formats around digital culture, awards, city programming, and emerging audiences.

Expanding Into New Regions

MCH Group has also continued extending Art Basel into new markets.

Art Basel Qatar was developed as an expansion into the Middle East, North Africa, and South Asia, broadening the platform’s geographic footprint while connecting it to a rapidly developing regional art ecosystem.

Expansion of a cultural brand requires more than exporting a format.

The event has to become locally relevant while maintaining enough consistency to carry the global reputation of Art Basel.

That balance between global brand equity and regional specificity is one of MCH Group’s most important strategic capabilities.

Beyond Art Basel

Although Art Basel is the most recognizable part of MCH Group, the company’s broader portfolio is significant.

Its Exhibitions & Events division produces and hosts trade fairs, conferences, congresses, and large public events.

Its Live Marketing Solutions businesses deliver experiential campaigns and brand activations around the world.

In 2025, Live Marketing Solutions delivered more than 2,300 projects and activations globally, with particularly strong activity in the United States and Middle East.

MCH Group also played a major operational role in the Eurovision Song Contest hosted in Basel, demonstrating the infrastructure and execution capabilities required for events operating at international scale.

Improving Financial Performance While Investing in Growth

MCH Group entered 2026 with stronger financial momentum.

For 2025, the company reported EBITDA of CHF 51.2 million, up from CHF 34.5 million in 2024, while net profit increased to CHF 18.6 million from CHF 3 million.

The improvement gives the company more room to invest in new platforms, technology, and portfolio expansion.

MCH Group has continued developing additional concepts alongside its established events, including new initiatives in health technology and future-focused programming.

The broader strategy is to use its capabilities in convening communities and producing experiences across more industries.